This branding is directly "absorbed" into the advertising product. No one will wash it off, evaporate it, or peel it off.
Sublimation printing allows you to print towels and bath towels in almost photographic quality. The motif is transferred directly into the fiber, it does not remain only on the surface unlike traditional printing. Sublimation printing is invisible to the touch and even frequent washing will not remove your motif or logo from the product.