URBEX AS A CORPORATE STYLE
Bad taste or great idea?
„We make promotional gifts, which stay modern even when everything around is changing and getting older.”
For someone art and beauty, for others destruction and dirt. We are talking about Urban exploration or URBEX. We are talking about Urban exploration or URBEX. You’ve never heard of URBEX? URBEX is a popular trend in recent years, with individuals or groups exploring and photographing abandoned buildings, that are gradually deteriorating and falling into oblivion. The main rule is not to destroy the premises and take none of them.
Unusual sense in URBEX has been found by Kapatex, a company that has been producing advertising towels and bathrobes of the towel brand FROTERY for more than twenty years. Company decided to change its corporate identity last year, which was represented by the mascot Helmut so far. Many companies underestimate the importance of corporate identity, but this is what makes the company different from its competitors. Sometimes it is necessary to have the courage to adopt a bolder concept of presentation in order to create something unique and personal.
Kapatex is now trying to support the idea of advertising towel as an eternal advertising gift, which is the cornerstone of the company’s marketing strategy. ,, We have been producing branded Towels as promotional gifts for our customers since 1996. Thanks to new branding technologies, we are able to make from relatively old idea a modern promotional gift suitable for everyone. We are not afraid to tailor made gift solutions to the client’s demands. More complicated orders are a challenge for us and we are much more pleased about them, ”says Kapatex’s Marketing Manager. ,, For the new product catalog we have chosen an industrial environment in combination with smoke effects. Towels set in the URBEX environment are beautiful, even when everything around is getting older. So that was the idea of ”an eternal promotional gift”.
Haven´t you tried a towel as a promotional gift? Lucky for the courageous, try advertising towels directly from the factory. 😊